A comprehensive framework for the adoption of techno-relationship innovations : empirical evidence from eCRM in manufacturing SMEs - Kittipong Sophonthummapharn (Umea : Umea Univ., 2008)
Keywords: Internet marketing; Business -- -- Data processing -- -- Management; Electronic data processing -- -- Management; Information technology -- -- Management; Manufacturing industries; Technological innovations; Customer relations -- -- Management; Information technology -- -- Technological innovations