Qualitative marketing research : understanding consumer behaviour / Dominika Maison
| Main Author: | Maison, Dominika |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Routledge, 2026 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing research.
Qualititive research. |
| Tags: |
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| Physical Description: |
xii, 289 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781041031147 |